Trio is a new multimedia app that allows users to combine video, photos, voice, and text. They wanted their word mark to have character without drawing too much attention away from the beautiful media it would be paired with. Perfect alignment and proportion was also important to the team, so the negative space between the letters is symmetrical and even throughout. (note the reflection between the t and the r, and the r and i). Each letter was customized with the perfect circle of the logo used as the o.