The Calvert County Health Department (CCHD) was on the hunt for a logo that could equally represent the diverse range of health issues covered by their organization. Previously, they used the State Department logo on their website, but wanted an icon to represent their unique role in the county, and the countless programs that they work on. While CCHD has a diverse portfolio, all programs work on health issues. The idea of using a stylized version of the ubiquitous medical cross immediately seemed like a great solution. It applied to all departments and was already in most people’s visual vocabulary, making it memorable. The curved C shape was applied to the edges – to tie in the county name – and four different colors added to each edge to symbolize the different programs working together.
The Savings Bond Working Group brings together organizations across the country who promote U.S. Savings Bond as a financially secure way for low-income people to invest their earnings. The client wanted branding that depicted growth, finance, and many organizations work together. The final design combines two stylized greater than symbols. The overlap of color shows strength and unity through a collective effort.
Gosen Community Effort is a non-profit based in Namibia that awards scholarships to high-achieving children who otherwise couldn’t afford the fees to attend high school. The client wanted a logo that portrayed all the different pieces of a community working together toward a more hopeful future, as well as something that called to the organization’s African roots. The final design depicts a multi-part, rising sun made of red and brown shades from the Namibian deserts.
Lingua Franca is an organization that works to connect South African youth with African-American mentors through workshops and camps designed to promote leadership and academic achievement. The client requested a logo that incorporated brown hands, the idea of having an impact, and something to indicate they worked exclusively in South Africa. The final logo proposed used a handprint with a heart over South Africa.