Muso End of Year Mailing
2015 was the first year that Muso put together a full end of year campaign mailing. Letterhead, envelopes, and gift cards all had to be designed incorporating the new “Muso Blue” branding. I used a handwritten font as both a visual accent on the gift cards and to encourage supporters to fill out the cards themselves. This campaign was the highest grossing fundraiser in Muso’s history and was part of an effort that led over $2 million in committed funds in less than a year.